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Thread: Caterham Rebranding

  1. #1
    Join Date
    Aug 2011
    Posts
    394

    Default Caterham Rebranding

    I like it



  2. #2
    Join Date
    Jul 2013
    Posts
    232

    Default

    How did they get her hair to do that?

  3. #3
    Join Date
    Apr 2012
    Posts
    144

    Default

    So, now that I've watched the video twice, what's the new brand?

  4. #4
    Join Date
    Oct 2006
    Location
    Cincinnati
    Posts
    3,492

    Default

    The "new" Caterham brand sells a civilized, fun, around the town car, suitable for dates with women in heels and dresses (Note, they did not show her elegantly entering and exiting the Caterham while somehow maintaining her dignity). So, no doughnuts, burnouts, track day heroics. Its a kinder, gentler, more practical brand, apparently. The car seems the same tho.
    '97 Caterham Super Sprint, 1700 Crossflow-sold
    '09 Birkin S3, Duratec-sold
    '03 Caterham Zetec track car

  5. #5
    Join Date
    Apr 2018
    Location
    Ft Lauderdale
    Posts
    69

    Default

    What a lot of Bollocks

  6. #6
    Join Date
    Jan 2007
    Location
    Shawnee, Ks
    Posts
    954

  7. #7
    Join Date
    Feb 2009
    Location
    The Frozen Northeast
    Posts
    456

    Default

    Whatever keeps the lights on.
    I would like to see the lady get in for a second drive. So far SWMBO is only up for one drive/year

  8. #8
    Join Date
    Apr 2012
    Posts
    144

    Default

    Quote Originally Posted by Brightonuk View Post
    What a lot of Bollocks
    Yeah, pretty much. Seven drivers don't constantly drive around like a bunch of hoonigans, but depicting a Caterham 7 being driven like a Prius for marketing purposes goes against the deep-rooted culture/history of the car and its creators.
    Last edited by Nick O'Teen; 01-26-2019 at 01:24 PM.

  9. #9
    Join Date
    Apr 2012
    Posts
    144

    Default

    Quote Originally Posted by locost7018 View Post
    Now that's more like it. Humorous, spirited and great fun.

  10. #10
    Join Date
    Feb 2009
    Location
    NYC
    Posts
    4,185

    Default

    I have this one in my garage mahal

    Mike
    2010 Caterham CSR with Cosworth 2.3 Duratec
    2018 Caterham 420R with 2L Duratec 210hp at Donington UK
    1975 BMW CSL Group 4 (restoration - engine and dry sump install time)
    1977 Holden Torana "A9X" (awaiting restoration)
    1985 Holden Commodore Group A (restoration - engine rebuild)
    1982 Ferrari 400i (will repaint to original color in 2020)
    1965 Ford Mustang Fastback "Holman Moody"
    1992 Ford Escort RS Cosworth WRC (fettling after long period of storage)
    1990 Range Rover 2 door Classic

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